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Transform Your Body and Health with Author, Speaker and Coach Jason Atkinson!

Wake Up and Smell the FAT Burning!



If you’re like most Americans you’ve spent a lifetime training your body (and being trained) to use sugar as a primary source of fuel. The problem is not only does eating that way spike your insulin creating cravings for sweets, but it also keeps you from burning fat efficiently.

The secret is out! You have to eat fat to burn fat. In the fullness of time, the idea of a high-carbohydrate, low-fat diet turned out to be a really bad idea. It all started in 1977 when the McGovern Report was issued showing a low-fat diet as preventative for heart disease. It further escalated in 1992 when the USDA Food Guide Pyramid was introduced showing “6-11 servings of bread, cereal, rice and pasta” as the basis of a healthy way of eating. An entire generation of Americans was indoctrinated to this nonsense and it shaped food policy for decades.

“Sweets” are all the way at the top of the pyramid, mixed in with fats and oils and a word of caution: Use Sparingly. Ironically, flour-based products impact blood sugar levels just like cookies and candy (even though they don’t taste sweet) while fats and oils of the right type are actually health promoting!


In response to the announcement that fat was unhealthy and carbohydrates were now the best choice. The multi-billion dollar food industry began churning out “fat-free” versions of everything. When we pulled the fat out however, we put tons of sugar in its place. This led to an epidemic in obesity, diabetes, heart disease, high blood pressure, high cholesterol and related conditions (Metabolic Syndrome) unlike any in history.

NEWS FLASH: Just last year the USDA revised the guidelines and for the first time in 25 years they completely removed all restrictions on total dietary fat and set limits on total sugar intake!

Why wasn’t this more widely publicized? Isn’t this absolutely earth-shattering news? Here’s a link to an article from The Harvard School of Public Health which summarizes the major changes. It’s much easier to read than the USDA website itself.

Here are a few Fast Facts About Fat:

  • Dietary fat does not promote the release of insulin, a fat-storage hormone produced by the pancreas in response to carbohydrate, and to a lesser degree, protein intake.
  • The purpose of insulin is to transport glucose (blood sugar) into the muscle cells to be used as energy, into the liver as glycogen which is used as fuel for the brain or into fat cells (adipose tissue) to be stored as, you guessed it, body fat.
  • When total carbohydrate intake exceeds energy and immediate storage demands it is stored primarily as body fat.
  • High amounts of refined carbohydrate intake keep insulin levels elevated effectively locking the stored body fat into the adipose tissue.
  • Over time, muscle (and adipose) tissue become “resistant” to insulin and will not allow more glucose to enter. Left unchecked, this can eventually become Type 2 or “Adult-Onset” Diabetes.
  • The easiest “treatment” is reducing overall carbohydrate consumption, especially simple ones like those found in sugar and flour-based products.
  • The effect of insulin is blunted  somewhat when carbohydrates are consumed with adequate protein and fat.

Recommended Resources:

Mark’s Daily Apple (Mark Sisson)  What Does it Mean to be Fat-Adapted?

Dr. Joseph Mercola: Anti-Obesity Report Calls for High-Fat Diet Recommendations

Dr Mark Hyman MD : 10 Reasons Why You Should Eat Fat to Get Thin

Free Bonus: Eat Fat Get Thin 80 Page Beta Test Manual PDF

Dr Robert H Lustig: Why is a Calorie NOT a Calorie? (Video)



Author: Jason Atkinson

I write to inspire people to make positive changes, develop their potential and enjoy life to the fullest everyday!

4 thoughts on “Wake Up and Smell the FAT Burning!

  1. I’m reposting this. Well said!

  2. The “NEW TRUTH” we’re excited to share with the world today, will likely be proven (at least partially) incorrect in the future. This is simply the result of new information and new technology. Although good healthy fats are a wonderful source of fuel as well as a necessary macronutrient for functional healthy physiology, I am not convinced that ALL people benefit from a higher fat (ketogenic/paleo) nutrition style of eating. I am a believer in the word BALANCE. Rarely, do we see people living a balanced LIFESTYLE in trouble with physical or mental health issues. It comes down to the TYPES OF FOODS consumed for each macronutrient category (protein, carbohydrate, fat) and the QUANTITIES/PERCENTAGES of each (based on individual needs) that determines the quality of health achieved. Male, Female, Less Active, More Active, Adult, Child, etc… are the factors that must be included to determine an appropriate dietary plan. Although there is good science behind these new higher fat plans, there is also GREAT DANGER when people modify them and incorporate highly processed foods containing large amounts of sugars. A dietary plan MUST take into account individual BEHAVIOR. A less disciplined person is likely to cause quicker harm to themselves on a higher fat diet, if they don’t truly understand (and are willing) to make this choice a lifelong commitment. These plans are NOT DESIGNED or intended as short term solutions to achieve weight loss for weddings or class reunions.

    Regardless of what the future holds, I am convinced that BALANCED LIVING will achieve better LONG TERM RESULTS than any restricted dietary lifestyle. Until we include the HUMAN EMOTIONAL COMPONENT, I believe we will continue to fall short in achieving meaningful health gains.

    Thank you for sharing this information. I believe it is both relevant and valuable to determine its role in individual dietary planning.

    • I agree. The idea that we can eat more fat and still be healthy violates the dietary dogma of the past. There is always the potential for people to misinterpret the information and twist it into something unhealthy. I’m a huge advocate of moderation and balance as well.

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